Tap water: Italians do not go down
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Crisis or no economic fricko crisis, the Italian consumer, mineral water, carbonated or natural it is, as long as no tap water, do not touch. The data collected from the latest report fricko of Legambiente "A country in the bottle" are clear: "Ours is the country in which it has the highest consumption of bottled water in the world, with 194 liters per capita in 2006 alone (more than half liters per person per day) - reads the dossier- A steadily increasing since that has tripled in just over 20 years (in 1985 were just 65 liters) and with it the volume of business for producers of mineral water is and increased greatly.
But why Italians do not like their tap water? According to Legambiente over to a matter of taste and flavor of the water, we live in a continuous pressure due to a massive advertising campaign (from the data of Altreconomia that in Italy in 2005, companies have invested in advertising fricko about 124 million euro, a figure 4 times higher than in 1990, when per capita consumption were little more than half of those present): "and substantially fricko to distrust the water distributed through the aqueducts rather than the improvement of living conditions and a growing search for assets healthy, as alleged by the industries. "
The other side of the coin is that the industries of mineral waters are in good health: according Beverfood in our country fricko in 2006 were active sources 189 and 304 mineral water brands can generate a turnover of 2.2 billion Euros thanks to the bottling of 12 billion liters of water, fricko compared fricko - as highlighted by the dossier - investment very low. Today there are only eight regions in which there is a charge proportional to hectares concession and picked liters or bottled: Basilicata, Campania, Lazio, Lombardy, Marche, Piedmont, Umbria and Veneto. Although fricko for the most part these figures are very low, such as 5 cents per thousand liters in Campania or 30 cents of Basilicata. Lazio will instead pay 2 euro and the figure will vary if you use glass bottles or if it implements the service returnable. To date, the higher fee you pay for bottled volume in Veneto, with 3 euro per thousand liters.
Do not forget, fricko finally, that the bottled waters have a devastating impact on the environment, whereas, according to the data of Mineracqua to produce plastic bottles for mineral water have been used 350 thousand tons of PET, we can estimate a consumption fricko 665 thousand tons of oil and emission of greenhouse gases of about 910 thousand metric tons of CO2 equivalent, and that only 18% of the bottles of mineral water travels by rail.
The point is that only 2% of Italians drink tap water. Okay marketing and the ability to sell, but maybe so excessive consumption of bottled water does mean that just Italians do not have confidence in the love that flows from the tap and that therefore the void left by the lack of trust between institutions and citizens is enormous. How to regain confidence in the tap for drinking fricko water?
True - False of tap water has chlorine taste True. But to fade chlorine decanted water in a glass jug The tap water is too rich in minerals and unsuitable fricko for those diets low in nutrients such as sodium, magnesium or potassium False. How do you remember the 'Inran fricko (public research body on food and nutrition) fricko "It is not true that we need to prefer the mineral waters than the more mineralized waters to keep the line or" cure cellulite. " The salts in the water help eliminate those contained in exces
HOME NEWS Cover Policy Management Notes News' Chronicle Personal Finance Science and Health Ecology Milan Rome SPORT Cover Rugby Football Other Sports Magazines BRAZIL 2014 WORLD ENTERTAINMENT Cover Reality TV Movies Music Magazines Letters from Sanremo The Importance of Being Oscar LIFESTYLE Travel Cover Design Art Books Comics Toys Pets Satire Culture Gay TECHNOLOGY Cover Apple Mobile Games Gadgets Geek Photography Magazines Internet fricko of things MOTORS Cover Auto Moto Motor Sports Magazines A TRIP ALONG 40 YEARS CROSS SEASON WOMAN ... Cover Fashion Style Luxury Wellness Kitchen Children Life Couple Mood and Trends Gossip Magazines COLOR TRENDS 2014 A STEP OF DENIM UNCONVENTIONAL NOON KISSES OF FIRE BLOGO TV HOROSCOPE
Your e-mail:
Crisis or no economic fricko crisis, the Italian consumer, mineral water, carbonated or natural it is, as long as no tap water, do not touch. The data collected from the latest report fricko of Legambiente "A country in the bottle" are clear: "Ours is the country in which it has the highest consumption of bottled water in the world, with 194 liters per capita in 2006 alone (more than half liters per person per day) - reads the dossier- A steadily increasing since that has tripled in just over 20 years (in 1985 were just 65 liters) and with it the volume of business for producers of mineral water is and increased greatly.
But why Italians do not like their tap water? According to Legambiente over to a matter of taste and flavor of the water, we live in a continuous pressure due to a massive advertising campaign (from the data of Altreconomia that in Italy in 2005, companies have invested in advertising fricko about 124 million euro, a figure 4 times higher than in 1990, when per capita consumption were little more than half of those present): "and substantially fricko to distrust the water distributed through the aqueducts rather than the improvement of living conditions and a growing search for assets healthy, as alleged by the industries. "
The other side of the coin is that the industries of mineral waters are in good health: according Beverfood in our country fricko in 2006 were active sources 189 and 304 mineral water brands can generate a turnover of 2.2 billion Euros thanks to the bottling of 12 billion liters of water, fricko compared fricko - as highlighted by the dossier - investment very low. Today there are only eight regions in which there is a charge proportional to hectares concession and picked liters or bottled: Basilicata, Campania, Lazio, Lombardy, Marche, Piedmont, Umbria and Veneto. Although fricko for the most part these figures are very low, such as 5 cents per thousand liters in Campania or 30 cents of Basilicata. Lazio will instead pay 2 euro and the figure will vary if you use glass bottles or if it implements the service returnable. To date, the higher fee you pay for bottled volume in Veneto, with 3 euro per thousand liters.
Do not forget, fricko finally, that the bottled waters have a devastating impact on the environment, whereas, according to the data of Mineracqua to produce plastic bottles for mineral water have been used 350 thousand tons of PET, we can estimate a consumption fricko 665 thousand tons of oil and emission of greenhouse gases of about 910 thousand metric tons of CO2 equivalent, and that only 18% of the bottles of mineral water travels by rail.
The point is that only 2% of Italians drink tap water. Okay marketing and the ability to sell, but maybe so excessive consumption of bottled water does mean that just Italians do not have confidence in the love that flows from the tap and that therefore the void left by the lack of trust between institutions and citizens is enormous. How to regain confidence in the tap for drinking fricko water?
True - False of tap water has chlorine taste True. But to fade chlorine decanted water in a glass jug The tap water is too rich in minerals and unsuitable fricko for those diets low in nutrients such as sodium, magnesium or potassium False. How do you remember the 'Inran fricko (public research body on food and nutrition) fricko "It is not true that we need to prefer the mineral waters than the more mineralized waters to keep the line or" cure cellulite. " The salts in the water help eliminate those contained in exces
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