Saturday, February 22, 2014

Therefore, the Finnish authorities immediately took up the producers. For products with a high salt

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Magazine New York Times magazine published an article by well-known journalist and researcher Michael Moss, summarizing the four-year study of eating fast food (fast food) and its response to the growing obesity epidemic in the U.S. and worldwide. We present here excerpts from his article.
Today, one in three adults and one in five children are clinically obese, stoneware growler 24 million Americans have type 2 diabetes, which is often attributed to malnutrition, 79 million have preddiabetnoe condition. Even gout - a painful form of arthritis, which was once known as "the disease of the rich" because of its association with gluttony, now diagnosed in 8 million Americans.
Vice president of Kraft Mudd drew parallels between food and cigarettes. He said: "We are concerned that the tobacco companies advertise their products to children, but nothing about it, when the company's production of food do the same thing. It is fair to say that a poor diet also affects the public health, as well as tobacco. "
Food industry knows how to make people happy - it all starts with sugar. Take, for example spaghetti sauces Prego - no matter what type you have not taken, they all have one thing in common. The largest ingredient after tomato - sugar. Half a cup of Prego Traditional, for example, contains the equivalent of more than 2 teaspoons of sugar - as much as 2 cookies Oreo. This sauce also gives one-third of the recommended daily allowance of sodium.
The most successful products - whether it's Coca-Cola or Doritos - owe their success to complex formulas that irritate the taste buds enough to lure consumers, but lack a clear dominant flavor that would be encouraged to stop and the brain to stop eating.
Another example is set for the school breakfast cereals based on Maxed Out contained 9 g saturated fat - almost daily recommended dose for children 2/3 of the maximum recommended dose of sodium and 13 teaspoons stoneware growler of sugar.
Predominant interest among company managers (at least, before obesity has become a very acute problem) was to meet demand. "People have pointed to the excess sugar or salt in a particular product, and they answered: That's what consumers want, we do not it puts a gun to his head and did not make them eat it. They want it. "
Rule of marketing: "Determine what consumers want to buy, and give it to them to exhaustion. Sell more to keep my job! ". As these rules are embodied in the food industry? Our brain "loves" sugar, fat and salt ... Let's create products in which it is. Add cheaper ingredients to increase profits. And then increase portions to sell more ... And all the time advertise based on those who "sit" on these products.
At the symposium, scientists and nutritionists in Los Angeles in 1985, a professor of pharmacology from Helsinki Haikko Karppanen stoneware growler told an amazing story of how in Finland solved the problem with salt. In the late 70-ies. Finns consume a huge amount of sodium - an average of more than 2 teaspoons a day. As a result, the country was experiencing problems with high blood pressure. And men in eastern Finland had the highest stoneware growler rate of fatal cardiovascular disease in the world. Studies have shown that genetics and a sedentary way of life here at anything - all explained the consumption of processed foods.
Therefore, the Finnish authorities immediately took up the producers. For products with a high salt content appeared conspicuous warning "high salt content." By 2007, the consumption of salt per capita dropped by a third, and this change, together with the improvement of the health care system, accompanied by a decrease of 75-80% in the number of deaths from smoking and heart disease.
Scientist Stephen Uiverli nutritionist who has written an exciting guide to the food industry, "Why do people love junk food," said about Cheetos: It is one of the most fantastically engineered foods on the planet for sheer delight." He called ten qualities stoneware growler Cheetos, which prompt the brain to demand more and more. But he singled out particularly dangerous ability to melt in your mouth. He says: "It's stoneware growler called vanishing caloric density. If something melts quickly, your brain believes that

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